CAO to Debut New ‘Real’ Ad Campaign

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New CAO Campaign To Feature Series of CAO Consumers

Nashville, January 7, 2010:

CAO, one of the world’s foremost premium cigar manufacturers, announced today that it will debut a new ad campaign in the January/February issue of Cigar Aficionado magazine.

With the tagline “CAO REAL” the cutting-edge cigar manufacturer will roll out a series of ads that will feature actual CAO cigar enthusiasts, further reinforcing the emotional cord between the sought-after brand and its consumers. “We’ve always maintained that the success of our brand was and still is consumer-driven,” stated CAO Director of Lifestyle Marketing Jon Huber. “The ‘Real’ campaign is our way of paying homage to our loyal customers and saying ‘thank you’ for your ongoing support. Throughout the coming year, we will essentially be holding an open casting call for CAO loyalists across the country to become the next star of the ‘Real’ campaign. We will be accepting photos, letters, emails, and videos via our website at:

http://www.caocigars.com/real

Candidates that are selected will receive a year’s worth of CAO cigars and will be featured in our ad as seen in Cigar Aficionado magazine.”

CAO’s latest brand, La Traviata, was recently awarded a ‘93’ (“OUTSTANDING”) rating by Cigar Insider and was one of the highest rated cigars of 2009.

CAO International, Inc. is the producer of one of the country’s top lines of premium cigars. Founded by Cano A. Ozgener in Nashville as a labor of love 42 years ago, today CAO products can be found on every continent in the world with the exception of Antarctica. CAO produces 12 cigar lines that have all been rated ‘90’ (“OUTSTANDING”) or above by Cigar Aficionado and Cigar Insider.