Tis the season for press releases. With the annual IPCPR trade show right around the corner, peeks at what manufacturers have in store for the show, fly across the internet in blazing fashion. In this installment, I got word from Alec Bradley that they are rolling out a new line of lighters to promote the “Alec Bradley Lifestyle”.
While I’m not completely in the know on what the Alec Bradley Lifestyle is, I know that the previous lighter was a huge success. From the first time I used the Bunsen burner style table lighter, I was in love with it. From what I hear, many people felt that exact same way about the affordably priced accessory.
With the pressure on from the success of Alan Rubin‘s previous accessory, I’m curious to see if the new products can stack up against the Bunsen burner. With the recent sale of Colibri, and many manufacturers upset with the company, this is probably as good a time as any to jump into the butane lighter market.
Alec Bradley Press Release:
Alec Bradley Cigars Announces New “Hendrix” Butane Lighters
Furthering the concept of “The Alec Bradley Lifestyle”, Alec Bradley Cigars will debut their new Alec Bradley Hendrix premium lighter line just in time for the annual IPCPR (International Premium Cigar & Pipe Retailers)
Association tradeshow in August of 2009. The ergonomically designed Hendrix is a casually elegant, windresistant single torch butane lighter with an adjustable flame. Available in three brilliant eye-catching colors (Red, Yellow, & Black) to match your personalized style and offered in a custom gift box, Hendrix lighters come with a manufacturer limited two-year warranty and will retail for $39.95.For more information please visit www.alecbradley.com or call 1-888-426-4397.
